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Online retail in South Africa passed the R50-billion milestone in 2022, driven by an ongoing boom in demand for home deliveries, according to a study conducted by World Wide Worx with Mastercard. It revealed that the total growth for online retail in South Africa in 2022 came to 30%, bringing the total of online retail in South Africa to R55-billion. This comes after 40% growth the previous year took the total to R42,3-billion in 2021.
The study also showed that growth in online retail comes not from increasing demand, but from consumers shifting existing purchase behaviour from physical shops to online stores and apps.
A key question the study addressed was what percentage online retail makes up of total retail in South Africa.
For 2021, the online total of R42,3-billion made up 4% of the R1,166-trillion total, marking healthy growth from the 2.8% recorded in 2020. In 2022, with total retail of R1,16-trillion, online retail made up 4.7% of the total.
Source: World Wide Worx