YOU WANT TO:
Start with Digital Marketing
We help you increase brand awareness, generate sales using social media, email, online advertising (PPC) and other online channels.
Start with Web Analytics
We help optimise your marketing strategies through a data-driven customer-centric approach. Improve customer journey effectiveness today.
Why Digital Marketing
Reach your targeted audience in a cost-effective and measurable way.
Increase Customer Loyalty
Retain customers with regular communication via email personalised offers and social media engagement.
Cost-effectiveness
Unlike traditional marketing (TV, radio, or print ads), online advertising is much more affordable.
Branding and Web PR
Create the right image of your company, and manage your PR.
Global reach
Online presence allows you to find new markets and trade globally for only a small investment.
Targeting the right audience
Use the web activity data and demographics to offer specific products or services that people most likely be interested in.
Credibility
Digitally active brands usually have the most credibility and maintain a good reputation.
Information at fingertips
Web users expect the highest convenience. If you don’t exist online, you are invisible to your customers.
Openness
Social media and other digital tools make your brand easy to engage with.
Competitors are already there
If you market and sell products or services to a middle-class clientele, you need to extend your strategy online.
Why Web Analytics
Great data analysis can improve your SEO, content, paid traffic, email, conversions and every other aspect of web marketing.
Track & measure results
Obtain detailed information about how customers use your website or respond to your advertising.
Get intelligence event notifications
Data analytics software (such as Google Analytics) and social networks (such as Facebook Ads) can provide you with incredibly sophisticated insights with the help of AI.
Know where you stand online
What do people google about your business? How do they discover your web property? What are they doing on your website?
Create your sales funnel
Generate leads and separate the “window shoppers” from the real buyers.
Reach the right people
Know who your audience is, and how they engage with your brand, so you can clarify your marketing message and improve their user experience.
Long-term statistics
Know how you’re performing over a period of time (internal benchmarking); compare against competitiors in your country or region.
Get easy-to-read reports
We live by the principle “analytics for humans”. Only important metrics – beautifully visualised for you.
Optimise
If you can’t track your advertisement’s performance, how can you optimise it?
Decision making
Make decisions based on accurate data rather than on gut feeling.
Quickfire questions
Put simply, with the use of tools like Google Analytics we measure and report website activity & performance. The goal is to collect valuable data to get insights that would help drive sales and improve the overall performance of the business.
If you’re already using analytics tools, we can help you make sense of the data you have. It involves extraction of trends, patterns and useful information from a set of existing data which will be of no use if not analysed. It is a kind of business intelligence that is now used for gaining profits and making better use of resources. This can also help in improving managerial operations and leverage organisations to next level.
Unprocessed data can be confusing and at times overwhelming, too. That’s why we provide you with a convenient way to quickly see at a glance the most important metrics and understand what’s happening (or happened in the past) with your online property.
Dashboards are built for individual needs of your business, which saves tones of time and money in decision-making process. Traditionally, the dashboards are built in Looker Studio (former Google Data Studio) but it can also be built in Tableau, Power BI or even Excel.
Usually, you get monthly reports which highlight the most important details and provide recommendations, insights, comments, and easy-to-understand visuals. Consultations and requests for custom reports are always welcome.
If you already have a website, the set up is pretty easy and doesn’t require any technical knowledge on your side. Get in touch with us. We’ll answer your questions and advise on the best solution.
If you haven’t got a website yet, let’s chat about it. You’ll get your designated web designer and developer who can bring your best ideas into life. In this case, all analytics tools and dashboards are on the house.
Digital marketing (aka online marketing) is the promotion of brands, products and services to connect with potential customers using the Internet and other forms of digital communication.
Consider this an investment in your business. You decide how much you want to invest, and our job is to bring the best return on that investment (ROI).
Our digital marketing plans start at R4000 per month. The minimal package includes a digital marketing strategy, management of 1-2 social media accounts, content creation, engagement and posting at least twice a week.
Subject to availability.
There are short term results (within 1-3 months), mid-term (6 months – 1 year), and long term (1-3 years). It may depend on the marketing budget and the amount of work to be done. If you have an urgent job for us, we’ll be happy to help (rush fees may apply).
- Determine your budget and the timeframe.
- Think what you want to achieve (e.g. increase in sales, better brand awareness etc.)
- Get in touch with Bron Insight. We’ll answer your questions and advise on the best solution.
We are based in Cape Town, South Africa.
Supporting businesses all over the African continent and beyond.
