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Digital Marketing Trends 2022

Practical Recommendations to Implement

1. Be present on the biggest social networks (Facebook, Instagram, Twitter, Tik-Tok, Snapchat, Pinterest), especially if you are a consumer brand.

2.Prepare for mobile-first indexing.

Google is planning to predominantly use the mobile version of the content for indexing and ranking webpages.
3.Don’t worry about the voice search.
It remains hyped but provides little value for most businesses.
That is because voice queries are treated as normal web searches. In the case of many smart speakers such as Google Home and Amazon Alexa, the searches are NOT logged in Google Search Console and have very little relation to SEO.
4. Use more interactive and video content. Provide the best user experience.
5.Watch out for privacy regulation changes.

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