4% (more than half of the world) uses social media. The number of social media users globally grew from 4.2 billion in January 2021 to 4.62 billion in January 2022.
The average daily time spent using social media is 2 hours 27 minutes.
Whilst 62.5% of the world’s population are internet users, 4.1% of those are still not active on social media.
Source: Global WebIndex
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