3 facts about the importance and growth of social media today

4% (more than half of the world) uses social media. The number of social media users globally grew from 4.2 billion in January 2021 to 4.62 billion in January 2022.
The average daily time spent using social media is 2 hours 27 minutes.
Whilst 62.5% of the world's population are active internet users, 4.1% of them are still not on social media.