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Nelson Mandela about Digital Marketing

The Mandela Day is an annual international day that is celebrated on 18 July, Mandela’s birthday, to honour the life and legacy of Nelson Mandela, the first president of South Africa. We thought it would be interesting to imagine what this legendary man would have to say if he was asked for a piece of advice about digital marketing. Here are some of his relevant quotes. Enjoy!


"The greatest glory in living lies not in never falling, but in rising every time we fall."

Do not be deterred by a strategy that does not work right away, but refine and improve, learning from your missteps.

Unity and Collaboration

"It is better to lead from behind and to put others in front."

Encourage a sense of community online. Engage your audience, work with them, and make them feel a part of your brand’s journey. Collaborate with others and build strong networks.

Change and Innovation

"As we let our own light shine, we unconsciously give other people permission to do the same."

Stay ahead of the dynamic digital landscape. Embrace new tools, platforms and trends that can advance your online presence.

Integrity and Authenticity

"I learned that courage was not the absence of fear, but the triumph over it."

Maintain integrity in your online interactions. Sincerity and authenticity can encourage long-term loyalty and trust among your customers.

Purposeful Messaging

"Education is the most powerful weapon which you can use to change the world."

Irrespective of what your business offers, strive to deliver content that is insightful, enriches lives, or has a larger societal impact.


"A good head and a good heart are always a formidable combination."

Listen to your audience, empathize with their needs, and ensure your products, services and content reflect that understanding.

What would YOU ask Nelson Mandela?